The episode of Care Bears that I watched, called “Birthday Bear’s Blues,” took place on Birthday Bear’s birthday. The Care Bears are celebrating after scaring off the villain No Heart. Thinking the other Care Bears forgot his birthday, Birthday Bear goes to Earth to cheer up a rich little boy, Charles, because nobody has come to his birthday party. Meanwhile, No Heart is plotting revenge. He tricks the Care Bears into going to Charles’s estate and bewitches a maze with thorns and no way out. The Care Bears are tricked into the maze and trapped. Birthday Bear and Charles watch from outside the maze and seek out Charles’s classmates for help. No Heart begins to track The Care Bears inside the maze. He almost catches Gentle Heart, but the Care Bears team up and “scare” No Heart, sending their beams to find him. Evil is defeated, and Charles learns that you can’t buy friends.
I think this episode of Care Bears refutes Cross’s argument in “Spinning Out of Control.” He argues that 80s kids TV was removed from the “real world,” but this episode deals directly with a topics relevant to kids, friendship and that money doesn’t buy friends. The episode does have a clear moral lesson, even though it is hidden within a world of fantasy.
Cross argued that toys for “no longer needed to conform to the simplest laws of nature” (p. 302). While he sees this as a bad thing, I think personification is a big part of how kids play naturally. Stuffed animals have voices and personalities to kids, so talking bears on television isn’t much of a stretch for them.
However, there are some aspects of this episode that support Cross’s position. The world of Care Bears is obviously very separate from the real world, but the parts of the show that are trying to depict the real world are unrealistic. The villain is “reduced to the killjoy, often pitiful figure whose opposition to the happiness of a colorful world came only from ignorance or fear of caring” (p. 300). “Evil” in the world of the Care Bears has no relation to evil in the world of today. Additionally, there are no adults. Charles’s own parents don’t come to his birthday party. His classmates are off by themselves flying kites. When the Care Bears are trapped in the maze, Charles doesn’t turn to his parents. They just aren’t there.
The world of the Care Bears is removed from the real world, but the lesson in this episode was clear and not distorted beyond something kids can translate the the real world.