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Posts from the ‘Reading Journal’ Category

“But I’m Expensive”

The Baby Burlesks series of shorts includes a 1933 lampoon of the national government entitled Polly Tix in Washington. The short depicts an “anti-castor oil” lobby using seedy methods to persuade a Western senator (characterized by his ten gallon hat and pistol belt) to join their cause. One of their methods is to enlist the help of Miss Polly Tix, portrayed by Shirley Temple, to seduce the senator. The short, to my knowledge, does not reference a specific film from the era, but instead plays upon popular opinion of the United States government during the Depression, depicting politicians as crooked or inept.

The main part of the short that supports Kasson’s arguments is the way that Shirley Temple and her character are portrayed. Polly Tix is essentionally a prostitute, with the character going as far as exclaiming that “[she’s] expensive.” She is also scantily clad throughout the short, and adorned with copious amounts of jewelry that she recieved for “being good.” This character fits what Kasson describes as “a surrogate for an adult – and frequently, a seductive – woman.” (131). Although these characters and situations are meant to be light-hearted and comedic, their use of children in such adult situations is slightly unnerving to a modern audience.

Despite confirming Kasson’s assertions toward child “flirtatiousness,” the end of Polly Tix in Washington doesn’t manipulate the joy of children to reaffirm the spirits of the viewers, but instead makes fun of American politicians by depicting a bumbling congressman searching aimlessly for “prosperity just around the corner.” This part of the short seemed slightly cynical compared to Kasson’s claims of childhood joy.

Shirley’s Appeal to Grown Men

Charles Lamont’s last “Baby Burlesk” short, “Kid ‘in’ Africa,” is a parody of the 1933 movie Tarzan the Fearless featuring Shirley Temple as the damsel in distress.  Shirley is on a quest to civilize barbaric cannibals in Africa.  Aiding her are a group of non-cannibal Africans (black children without face paint).  Once the cannibals (black children with face paint) attack Shirley’s party, she is taken captive and almost eaten when the brave (white) hero of the jungle known as Diaperzan comes to the rescue.  The cannibals flee at the sight of Diaperzan and his mighty elephant companion, allowing Diaperzan and the damsel in distress to wed and work together to civilize the savage continent of Africa.  This scene alludes to the main plot of Tarzan the Fearless, which is a brave (white) man saving a beautiful (white) woman from a savage death by the hands of her (black) tormenters.  The “Baby Burlesk” image of civilized Africa is basically a city made of wood, dirt, and trees.  The short concludes with Shirley, the former damsel in distress, bossing around her mighty husband.

Shirley is depicted as desirable in “Kid ‘in’ Africa” not only because of her provocative clothing (diaper shorts that show off her legs), but because of the cannibals’ way of preparing her as a meal.  Instead of being hauled off into the bushes to be immediately devoured, which is what seemingly happens to her African guides, she is cooked slowly while the chef calls his buddy from afar to join him in devouring a rare meal, a beautiful golden haired girl.  This idea of getting the most out of a rare thing has sexual connotations in the eyes of mature viewers.  A grown man would watch “Kid ‘in’ Africa” and agree with the cannibal’s way of attempting to savor Shirley because of what he would do if he came upon a beautiful woman; build a sexual relationship without scaring the girl off for good.  While his daughter laughs at Diaperzan riding the elephant, he might chuckle and say to himself, “That’s what I would do if I were a cannibal.”  “Kid ‘in’ Africa” alludes to men’s natural desire to find and cling to a fantasy girl, a desire that obviously only exists in the adult audience.

How Shirley Temple Civilized Africa

Shirley Temple being taken by Cannibals in "Kid in Africa"

A part of the “Baby Burlesk” series, the ten minute short, “Kid in Africa,” released in 1933, parodies the “Tarzan the Ape Man” movies by telling the story of a young girl, played by Madame Cradlebait, who is determined to civilize cannibals in Africa. Starring Shirley Temple as a missionary, Madame Cradlebait, the short opens with the arrival of the young blonde followed by several young black children who play the role of her servants and carry her luggage (which reads, “Civilize the Cannibals or Bust!”). Shortly after finding a place to nap, Cradlebait and her servants are attacked by a group of cannibals, portrayed by more young black children wearing face paint, who eventually capture the missionary and put her into a giant pot to prepare her for supper. Luckily, the heroic Diaperzan hears Cradlebait’s cries for help and summons his elephant to ride to her rescue. Diaperzan scares off the cannibals and saves the missionary. Soon after, the jungle has been civilized and a town has blossomed, complete with a traffic controller and a filling station. Wearing dressy clothes, Diaperzan says he will play golf this afternoon, but Madame Cradlebait reminds him he must wash the dishes. The short ends with Cradlebait having civilized Diaperzan as well, as he wears a frilly, pink apron while being subservient to her.

Opposed to other “Baby Burlesk” shorts, Shirley Temple’s role in “Kid in Africa” is a lot less flirtatious, as John Kasson describes the parts she frequently plays. The only thing that stuck out in my mind as coming close to crossing that boundary was the costume that Temple wears, her khaki “diaper” is very short and shows a lot of leg. Other than that, “Kid in Africa” is very tame in regards to flirtatiousness.

I did, however, find evidence to support Kasson’s claim that the humor of these shorts relies on adult knowledge playing against childhood innocence. A young cannibal calls another to come eat the missionary, to which the line, “if there’s anything I love, it’s true missionary,” is said. I believe that this line is a reference to the sexual position by the same name, and would be a joke that only an adult audience would be able to understand. The humor lies at the child not knowing what he is saying.

Shirley Smiles

The Baby Burlesk short films of the 1930’s starred America’s favorite child actor, Shirley Temple.  Released in 1933, Polly Tix in Washington features Shirley Temple as a “strumpet bent on seducing a senator”; she is essentially a call girl (131).  The short film includes adult themes such as political corruption, seduction, and bribery, played out by children of a very young age.

Screen Shot. Shirley Temple starred in "Polly Tix in Washington," released June 4, 1933.

In John F. Kasson’s piece, “Behind Shirley Temple’s Smile:  Children, Emotional Labor, and the Great Depression,” he states that these “children literally go through the motions of adult characters without, presumably, comprehending anything about the drama they are enacting” (131).  While viewing a few of the Baby Burlesks, I felt somewhat uncomfortable with the scenes being played out.  Even the way Shirley Temple struts across the stage suggests a level of flirtatiousness that seems highly inappropriate; not to mention her seductive walk is always directed toward her boy counterpart in the films.  The Polly Tix short displays Shirley Temple in a black lace skimpy outfit, dripping in jewels, and using her body and flirtation skills to sway the opinion of the new senator.  She also brings along a decadent cake to aid in her persuasion.  One scene shows Shirley feeding a piece of cake to the young senator; she literally had him in the palm of her hands.  Actions such as these play into the innocent act of young children enthusiastically shoveling delicious desserts into their mouths using only their hands, but on the other hand, exudes a level of maturity/intimacy usually reserved for adult interactions (similar to the bride and groom hand-feeding each other their first piece of wedding cake; it’s a somewhat sensual event).  Although it’s humorous to watch Shirley win over the senator with cake and her sultry antics, the underlying message endorses seduction as an acceptable way of obtaining what you want.

Vicarious Consumption: 20th vs. 21st Century

In “Modern Childhood, Modern Toys” Gary Cross discusses the family indulgence of expensive and luxurious gifts during Christmas. Without a doubt, the idea of Christmas and Christmas spending today follows through with Thorstein Veblen’s thesis on “vicarious consumption.” I would even argue that Cross’s explanation on “vicarious consumption” is more so present within the twenty first century than so in the twentieth.
With the rise of technology and advancement of modern day toys, prices continue to rise for even the simplest of gifts. Most parents who can afford expensive gifts are willing to pay. As a prime example of a simple gift gone expensive I have included two pictures below, one of an early, simple twentieth century teddy bear next to one of the most popular teddy bear’s of today, the Build-A-Bear. The Build-a- Bear workshop is a for sure stop for parents during the Christmas season, with bears that talk, sing, and even dance; they are a for sure hit with the kids. But these fancy styled bears come at a price a lot higher than that of the twentieth century teddy bear. With the ability to build, clothe, insert your voice, and include an entire accessory set, the spending possibilities are endless in this “teddy bear wonderland.” Christmas is a perfect excuse for parents to spend more than a hundred dollars on a teddy bear (including accessories and stuffing). Gary Cross agues in “Modern Childhood, Modern Toys” that “trends favored the practice of purchasing toys rather than making them” (59) but with the invention of build-a-bear, parents are able to both make and buy the toy. The idea of making versus buying is now all wrapped into one and it strengthens Cross’s arguments on “parents pampering children” and spoiling them to the fullest during the Christmas season.

20th Century Teddy Bear stamp

 

Beach Build a Bear w/accesories

The resurgence of layaway and Xmas Consumers

Santa and Kmart save the day for cash-strapped consumers

 

Recent economic trends in this stalling economy have seen the resurgence of layaway programs throughout the U.S.’s major retailers.  This phenomenon is described here in this ABCNews article:

http://abcnews.go.com/Business/PersonalFinance/layaway-makes-comeback-retail-sales-rise/story?id=14955027

The underlying theme to all of this is the fact that even in times of economic woe and recession, consumers still have to get their shopping craze in for the holidays.  Retailers like Kmart and Walmart have had to reformat their business trends to match the lack of spending money many consumers are facing.  Veblen’s theory of vicarious consumption still powers consumers to go forth and spend, especially at Christmas time, because it has become embedded in middle-class American culture.  Consumers are defying their interests because of the norm of Christmas time spending.  Layaway, once left to the dustbin of history and outmoded shopping models, is back to accommodate these new trends.  Though the U.S. economy is suffering in many ways, ways it hasn’t for some time, the phenomenon and expectation of the commercialization of Christmas, and the newly refounded layaway programs, keeps consumer spending up.  This flies in the face of many consumers best interests.  Vicarious consumption proves to the consumer, however, that things are still normal and people are still doing well.

The New American Christmas

Gary Cross and his claim that parents over-indulge their children during the Christmas holidays in order to express their wealth to outsiders is definitely accurate.  Although I do so long to believe that Christmas is truly revolved around the spirit of giving, it is difficult not to notice the emphasis that has been put on what is being given.

Any other time of the year, it is seen as “spoiling” your child if you give them every item that they ask for. However, during the Christmas holidays, parents are able to shower their children in lavish gifts without anyone questioning whether or not the child really needed the item in the first place.  Even if families don’t necessarily have the means to pay for everything their children want, they are more than willing to max out a credit card or save all year just for this one particular day. Competition not only arises between kids comparing their Christmas gifts, but one of the bigger and maybe even more worrisome competitions is between the parents.

Advertisements such as the Kay Jewelers commercials are perfect demonstrations of how the media portrays the idea that women, especially mothers or wives, expect diamonds in some form or fashion during the holidays. These advertisements make the diamonds seem as if they are accessible to the everyday family. The same kind of advertising can be directed toward the younger generations as well. Best Buy’s “Game on Santa” commercials showed a mother buying her children Kindles and digital cameras. When children are exposed to this kind of advertising, how could they expect any homemade toy?

Now, with all of that being said, I do still believe that Christmas is still largely centered around spending time with the family, and I do not agree that this family time is ONLY for parents to pamper their children with presents. However, I think it might be time for American families to rethink the importance and meaning of the Christmas holidays.