Skip to content

Posts tagged ‘Gary Cross’

Feb 3

The Big Comfy Couch

Ever since I was a child, one of my favorite shows was The Big Comfy Couch. I distinctly remember I loved the show so much that my parents even bought me the doll Molly, the sidekick, which was priced around $19.99. Every day I would sit on my couch and pretend that I was sitting on “The Big Comfy Couch” with Molly sitting right next to me. The Big Comfy Couch was aired from 1992 to 2006 and was a Canadian children’s television series. Cheryl Wagner created this television series about Loonette the Clown and her doll Molly, who solve their everyday problems on this big comfy couch. Each episode focused on a different aspect of movement that children were encouraged to partake in, such as stretching, jumping, or dancing.

The Big Comfy Couch on Treehouse TV

In Gary Cross’s article entitled, “Modern Childhood, Modern Toys” he discussed how gender had a tremendous affect on the toys presented to either young boys or young girls during that time. He says, “Girls’ playthings were almost exclusively dolls and their accessories” (49). This was presented in the show The Big Comfy Couch by the doll Molly which appealed to young girls. It showed that a doll can be your best friend, which was represented by the relationship between Loonette, the clown, and Molly.

Through the continued watching the television show every day, seeing the Big Comfy Couch started to become a routine. Whenever the afternoon rolled over, my mother would always know to turn on the television for me. Just as in Gary Cross’s article, he says, “Toys did not cease serving the needs and imagination of adults, but they began meeting adults’ ideas about the needs of children” (47). Therefore, my mother knew what had then interested me, and through modern technology it became a source for parents, like my own, to entertain their children.

Feb 3

Nintendo Game Boy(Girl)

As a child growing up in the ’90s, I spent the majority of my free time grasping my Game Boy as if it were the only thing of value in my life. Introduced to the U.S. in 1989, Nintendo’s Game Boy quickly became popular among kids of all ages who enjoyed the convenience of playing video games anywhere, anytime, with this hand-held creation.  The original Game Boy was released at a price of $89.99 and ran on 4 AA batteries that provided hours of playing time; in 2003, Nintendo ceased production of the original Game Boy and other portable gaming consoles have since taken its place.

 

Nintendo Game Boy Commercial from the late ’80s; uploaded to YouTube in 2006.

The Game Boy was something that kept me entertained for hours on end; I was constantly distracted by challenges and quests to save Princess Peach in Super Mario Bros. games and easily frustrated at my inability to complete all levels of Tetris.  All the games I had for my Game Boy had masculine undertones (Super Mario Bros., Pac-Man, Dr. Mario), and the console itself indicates that it’s a game for boys.  It’s highly apparent that this toy was meant to expand the adventures of young boys across the nation.  Regardless, this had no effect on me.  I didn’t see the Game Boy as strictly for boys, nor was I ever subjected to having to borrow my male cousin’s Game Boy because I didn’t have my own (I had three, actually).   In this way, I was one among a number of girls who were not restricted by the social construct that girls should play with dolls, exclusively, and boys should play with video games, exclusively.   I think because it was late in the 20th-century, the belief that “boys’ and girls’ toys reflected conventional work roles and the tools that went with them,” was becoming slightly irrelevant (Cross, pg. 49).  Both boys and girls were more interested in toys that entertained and challenged them personally, and less in toys that were specifically geared towards their gender.

Feb 2

Modern Christmas

In Gary Cross’ “Modern Children, Modern Toys” chapter, he shares his thesis that Christmas giving provides an opportunity for modern parents to show off their wealth and spoil their children without coming off self-indulgent over-spenders. (59) In today’s modern society, Cross’ thesis still holds true, as many modern parents continue to feel obligated to spoil their children through Christmas gifts, often because they feel driven to keep up with the gift giving of their friends, families, or co-workers.  The media leads modern parents to believe that their role in the Christmas festivities is to indulge their children’s desires and parents who do not fear being seen as lesser parents than their peers.  The expectations of gift giving in American culture are hard to combat, as many bloggers have shown the excess to which modern parents are spoiling their children because of culture pressures.   One blogger claims that the average American parent spends up to seven hundred fifty dollars each year on Christmas gifts.  Perhaps the most driving point is the fact that some gaming consoles have sold for as high as 30,000 dollars on EBay in the pre-holiday rush.  With parents spending in excess for consoles that might normally be in the 300-dollar range, it becomes clear that some modern parents feel the need to constantly strive for the best gifts to keep their kids in touch with the most up-to-date popular culture.  Cross even claims that “Christmas had long given permission to extravagance” (59), emphasizing the point that parents feel the need to bombard their children with extravagant gift giving each December. With the added pressure given by the media in commercials and television, parents are constantly coerced into upping the Christmas giving each year. The Kmart commercial from 2010, in particular, emphasizes a large amount of gifts and even places the family in a setting in which they’re surrounded by other parents to impress. Kmart tries to make the excessive gift giving affordable in their advertisement, in order to give all parents a chance to impress their friends through gift giving. Trying to represent the ideal situation, parents then continue to purchase excesses of Christmas gifts and are able to show off their love for their child to all their friends through the seemingly excessive spending. Through examinations in blogs and commercial ads, it becomes clear that Cross’ thesis about the desire to spoil children during the holidays as a means of emphasizing economic stances is still present in modern-day gift giving.

 

Newer Entries »