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Posts from the ‘Other’ Category

Cubby House Made of Blankets and Hand Me Down Toys

As a child growing up in a lower- middle class Mexican American family I quickly learned that the expensive and popular toys from televised commercials and magazines were rarely in our reach. From the readings in this course thus far, I find the arguments and excerpts to be guided towards an upper class audience.  The first reading was a chapter by Peter Stearns entitled “Anxious Parents: A 20th Century History,” outlining anxieties by parents to keep their children happily entertained. Stearns argues that to keep anxieties low parents would compromise boredom for the newest toys, summer camps, and even family vacations. I never attended camp during the summer and I can only remember taking one family vacation. The popular toys my siblings and I played with were usually hand me downs given to my mom from people she worked for. This is not to say that I had a sad, boring childhood.  My memories of growing up are filled with fun and crazy stories about building “club houses” out of blankets and playing hide and seek until it was dark out. I even remember having a blast taking turns pushing each other around in a battery operated pink corvette that was given to us without the battery.

Club house made of covers

As a child it never seemed to matter to me what I was playing with, as long as I was playing I was having fun.  I grew up in a household where parental anxieties were based around paying bills and putting food on the table rather than worrying about my siblings and I being bored. Because of this, I find that not only the issue of “parental anxieties” to be based on socioeconomic status but also the idea of gender favored toys and their regulation by parents explained in “Modern Childhood, Modern Toys”  by Gary Cross to rarely apply to lower income families.

 

There is a short story  titled “Barbie-Q” by a well known writer/poet named Sandra Cisneros that I believe has a strong connection to my post. You can read the short story by clicking the pdf link below.

Barbie-Q

Vicarious Consumption? Try Vicarious Happiness

When Gary Cross proposes that Christmas has sequestered from a time of celebrating the “nuclear family” (59) to a display of “vicarious consumption” through gift giving, I have to disagree. This view is vastly too cynical of the American people. A people that donated $290.89 billion to charities in 2010 (nps.gov), has companies such as Macy’s with their “Make a Wish, Believe” campaign, and that are emotionally moved by commercials that epitomize the  “giving” Christmas spirit (tear jerker warning.) The underlying motivation around Christmas is not to display how well off one is financially. The underlying motivation is too make those around you, and especially children, happier. Witnessing the jubilance in children around Christmas is guaranteed to make your life more blissful. This eagerness to make one’s children joyful may seem to accumulate in the form of “vicarious consumption” but that is because in some instances to make younger children happier it requires buying the most up to date gadget or toy. Therefore, the end result of the gift is a display of proof, that yes, you can provide your child with happiness but the primary motivation was not to “peacock” your wealth, it results as a byproduct. A good analogy would be when you drive your car. The intentions are good. You want to go to work and add to society. However, the result of fossil fuels going into the air still occurs. You cannot stop this end result and you accept it without conscious thought. The same is true with the byproduct, of  providing your children with merriment, being produced as “vicarious consumption”.

This argument is hard to see today sometimes because the advertisers try too engulf us into this competitive “buy everything before everyone else” mindset around Christmas. From Targets “Black Friday Holiday Sales” commercials, to Best Buy’s “Game On Santa” campaign, it seems as though the media wants us competing for all that is consumer goods. Say you are persuaded by these ads, is it even a bad thing? We have to remember, that Target and Best Buy are not just abstract companies. Companies are made of people. When the company sales go down, employees get laid off and then those employees cannot provide a Happy Christmas for their children. It is the companies job to drive sales in whichever way they feel is best for this purpose.

To conclude, I post one last link of a kid going nuts over receiving a new Nintendo 64. After watching this video, if you still believe “vicarious consumption” is the main motivator in Christmas purchases, send me a PM. I would love to engage in some insightful discussion.

(*Final Note-in the first paragraph I state that kids want the newer, up to date gadgets and toys. This is not a bad thing. This is a natural phenomenon in humans. Without it we do not have WordPress as a medium to even discuss such issues. The desire to want newer and better materials leads to innovation that in the end will help everyone for a “rising tide raises all boats”) Read more

Girls Drive Too!

As a child, one of my most memorable toy favorites would have to be the Hot Wheels toy line. Hot Wheels was made in 1968 by American toymaker Mattel. This would be the same toymaker responsible for several of American childhood favorites such as: Fisher price, Barbie Dolls, American Girl Dolls, and various board games.  The typical, current Hot Wheels toy vehicle could cost anywhere from $5-$50; with older, and more classic models, sometimes be worth much more money. This particular brand of toy cars was created after toys had become an acceptable means of entertainment for the American child, and not necessarily a personified teacher of practical jobs associated with rigid gender roles.

The fact that I am a female who took a particular interest in playing with Hot Wheels challenges a common gender stereotype perpetuated in toy lines: only men drive fast cars and big trucks. This plays into the discussion held during Week 2 of class when talking about the history of toys in America. Although, I did play with Barbies as well, I liked Hot Wheels and other toy cars much more.  My interest was also fostered by my mother who, as the mother of an only child, was more interested in me being happy than in what was that create that happiness.

In the Cross article Modern Childhood, Modern Toys, the author discusses in further detail the heavy distinction made between girl and boy toys throughout the course of toy history. One of the most current examples being the fact that nearly all girl toys are made in the color pink. Associating pink with femininity, and essentially saying that only girls should be allowed to play with THIS toy.

 

1967 Purple Chevy Camaro, Hot Wheels, Wikia.com

It’s not your 5 yr old son, it’s you

In an article from the San Francisco Chronicle by Margot Magowan, she argues that parents are the ones choosing to provide segregated toys for their children and these toys are limiting their brain development by placing a boundary on their experiences. She tells parents, they are the ones with the wallet, they need to ignore marketing and buy wisely. The idea of children and gender related toys has always been and is becoming even more widely seen today. It is very common that we give a girl the gift of a doll and a boy the gift of a toy truck. Elizabeth Segel also references this idea when explaining children’s books.

“Adults decide what books are written, published, and offered for sale, and, for the most part, purchased for children. (course packet pg. 67)”

Both authors are arguing that parents cannot blame their children for the toys and books that they have. The parents are the shopper and the parents are the one that purchase it for the child. Another issue they both bring up is that during childhood, our brains have more plasticity than at any other time in our lives. Children learn through play and the toys and books that children are exposed to while growing up will shape their attitudes and ideas about gender-roles. Magowan argues that these segregated toys will limit children’s learning because they are only experiencing half of the toys available. Segel argues that segregated books form their attitudes about gender-role behaviors. Encouraging children to try new things and move out of their comfort zone will enhance their learning as well as introduce an understanding of equality. This being said, it is extremely important to expose children to toys and books that are geared towards both the same and opposite sex.

 

Welcome!

Image from flickr user brizzle born and bred

Hello students! Next week you’ll be learning all about posting to this blog portion of the website. In the meantime, here’s a link to the Strong National Museum of Play’s website. The Strong’s online collections are great for exploring images of toys past; you may want to poke around in them to get ideas for primary sources to explore on this blog, or to investigate leads for your final papers.