The Return of the Superhero
With the upcoming 2012 Toy Fair looming in New York City today, children, adults, and toy fanatics alike are anxiously awaiting the release of the year’s newest playthings. People from all over will flock to New York to have a special look into the newest special action figures, games, and other child playthings making their debut this year. Playthings from the ever-popular Mattel, LEGO, Hasbro and Diamond Select toy-makers will be previewed in at the annual event. Previews have suggested the return of everyone’s favorite comic book superheroes, most notably Batman and Superman.
Superman, a favorite superhero and “Champion of the Oppressed” during the Depression Era (Hajdu 30), returns in new form, this time coming to stores as a Mr. Potato Head. Batman will also be returning in Potato Head form, in the first time DC Comics will be represented as the iconic plaything. Toy-makers are going beyond the Potato Head toy to bring the ever-popular Batman into this year’s newest toys. Mattel and LEGO are joining in on the revived DC Comic superhero fanatics and bringing the comic heroes even more into the spotlight. LEGO is bringing in new sets of the favorite superheros from the DC Comics, formerly known by National Periodicals, of the previous century with Batman, the Hulk, Iron Man and Captain America. (Hadju 31) Mattel is staying to true to the popular trends of the current century by building and continuing their line of Batman action figures and toy sets.
The 2012 Toy Fair brings toys from all facets of current popular culture in the New York debut, but continues to hold onto to the favorites created during the early comic era, appealing to children and adults alike.