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Caramel Delight

In a recent news article about Girls Scouts selling cookies

Girl Scout cookies,

, the organization claims to build the girl’s business and entrepreneurial skills through the selling of these cookies. The article points out five main elements of selling cookies that facilitates better business skills. These elements include:

  1. You should work with already existing customers to boost your sales, rather than going out and trying to find new consumers.
  2. You do not have to particularly like what you’re selling in order to be the best person selling it.
  3. Dialing random numbers (referred to here as cold calling) is not necessarily a terrible way to boost your sales.
  4. Sales targets work by giving you a sales goal to reach.
  5. Customers like buying directly from the Girl Scout.

This article relates back to two class discussions we have had in the recent weeks. One of the discussions, and readings, was particularly related to the rough rode Girls Scouts had before becoming recognized as boy scout equivalent and equal counterpart. However, even though the image presented by the selling of cookies does not give girls the feeling of being a part of physical labor, or a war, they do learn to put themselves in a masculine position. Corporate America has long been dominated by male America and by teaching young girls the ins and outs of how to be a great business woman, even on a small scale, they better prepare these girls to be a in a male dominated industry.

Today in class, we also touched on how a platform directed toward a specific consumer audience helps people buy into that idea. Girl Scouts are specifically made to empower girls and by creating this platform, people who put their children in this organization are buying into this particular platform. Thus, it does give the Girl Scouts organization a moral obligation to live up to their mission.



One Comment Post a comment
  1. Enlightning post! Can’t wait to see what else you put up!

    February 16, 2012

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