Logorama

In the spirit of the video that we saw before class began, I decided to share this video on the blog.  Logorama is a short film that was released back in 2009 and is made entirely up of logos from both past and present.  It makes the viewer aware of just how much we are engulfed in consumer culture because many of the logos are very recognizable.  Most are used for what they are advertised as such as Firestone being used as tires and others are used to mock such as the Batman logo being used as an actual bat.  The film is very entertaining and actually won the Academy Award for Best Short film in 2010.  The film touches on many areas such as youth, violence, debt, consumer culture, as well as  other political undertones.   However it blends all of these themes together so very well that it is very hard to decide on whither this film was made to poke fun at us for recognizing all of these brands, or to call out society and point out that humanity has taken a turn for the worst.  I believe that the creators of the film made it to poke fun at society because many of the logos are used in very comical ways.  There is some strong language in the film but we are all adults here and its all in good fun, and there is also some violence but they are cartoons, so it doesn’t really count.  I don’t want to give away too much about the film so I will wrap things up here, so make a bowl of popcorn and enjoy the film!  See if you can break my record of 217 logos on the first try, there are over 2,000 logos so good luck.